Marketing

Week 13 Tutorial: Distribution: Ben O'Hara book pg. 70-76 Marketing Plans Chapter 10.

This is the page for the Tuesday Marketing lectures with Russell Torrance and Matthew Johnson. Here is the assessment instructions...

On Tuesday Sept 7th at 2.30pm, we are all going to the Lecturer Theatrette at 133 Newcastle St Northbridge to meet up with the Graphic Design students. It is essential that you get matched up with a graphic design team for you to pass any of the Marketing units. It is important that you read the following pdf before you go to this meeting.

Also check out [|here] and [|here] for examples of previous work that graphic design/ music collaborations have produced.

Some people have asked for an example of a marketing plan. Here's something from my managing days for you to use as a guide...

From thebiz.com.au If you want information about building promo kits for artists, including writing media releases, check out this great site [|Here]

Hi all Here's some info to help you with the publicity of your gig... Some good websites for publicity are [|WAM], [|Perthbands], [|Western Front], [|Faster Louder], [|Spaceship News], [|WA Gig Guide], [|Live Guide] Also check out the 2 most popular local community radio stations... [|Twin Cities FM] [|RTRFM] You can also find all the WA community radio stations at [|CBOnline] For the cheapest advertising rates in the street press contact - Brian Newnham at Xpress 9213 2888 and ask for a price for one 1/4page ad. Tell him you are a student of mine. - Matt McMullen at Drum Media 9228 9655 and ask for the Indy band rate for 2x 1/4 page ads. Also ask what the promoter rate is for 1x 1/4page ad. Drop my name. It's not compulsory for you to do two weeks worth of ads. One week's worth will be fine. Just make sure you have a wide coverage so everyone has a chance of hearing about your gig. Your advertising should reach Xpress, Drum and at least one radio station as well as the usual street promo. I expect you to also send media releases to the West Australian "Wire" Section, Community News "Arts" Section and Sunday Times. Check out the University magazines like Pelican (UWA), Metior (Murdoch) and Grok (Curtin). They all have music sections and come out once a month. They will probably run their last issue in November. You can find copies of these magazines at Luna Cinema down the road from CMIT. Finally, I will give everyone a copy of a Powerpoint I have created on Advertising and Publicity. It also shows you how to put together a promotional schedule. Come and see me at CMIT and bring your thumb drive. Cheers. Scott.

Here's a copy of the latest bit of promo I have done for an EP that's being launched in October. I've put this up for you to see the type of thing you would do (or have your graphic designer do) if your marketing project was to release a CD of some kind. It's not quite a media release, it's more of a small bit of info about the artist to promote a CD release. I built it using Photoshop and Powerpoint. Cheers Scott

Here's a link for Darren's gig review of the "Split Seconds"


 * Week 10 Whiteboard Notes:**