The+Long+Tail

Hi - this is a famous article about the new economics of Digital Distribution. It was written back in 2004 - that's an age away in terms of the digital world - but the ideas are still cutting edge and 'state of the art'.

The basic idea is: - old economics dictated that people could only buy what was available to them, in their local shops - the only products available were those which were guaranteed to sell - so 'hits' - now, in the digital world, there's actually MORE money being made from 'misses' because so much more is available to more people. - this is great news for music!

I've put the article in an iframe below. If your screen res doesn't let you see the whole width, click here to read the article in its original format.

PLEASE HAVE A LOOK AT THIS BEFORE TUESDAY 19 OCTOBER - we'll discuss it in class.

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